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Amazon's 'Project Zero' Makes Life Easier for Brand Owners

Currently available only as a pilot project for select companies, 'Project Zero' holds tremendous promise as a streamlined and proactive way for brand owners to police and remove infringing products from Amazon's website. I expect it will be of limited use to most visual artists, at least at the outset, since it requires you to own a trademark (not copyrights)...but one can hope that the program will eventually be expanded in scope. Read more about it here.


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